This is a rebranding of a garden center located in Leander, Texas. This company is a family owned business that has been serving their community for years. I chose to bring new life to their branding and identity in order to boost the company’s recognition within their local community. The business is built on kindness and curating a welcoming atmosphere for anyone to come and enjoy all things growing.

Mood Board

While planning for this project, I set out to find elements that provided a community-oriented and friendly tone. This was achieved by using warm colors, a quirky style and rustic imagery.

Sketches

The name of the company lead to a exploration and experimentation of the barn iconography with a rustic font. My final design is meant to encapsulate the long history of the Red Barn brand.

Final Logo

Mockups

Reflection

This project was an exploration of design as a means of embodying the heart and soul of a local gem. The goal of this endeavor was to forge a new chapter for Red Barn Garden Center that celebrates its legacy while inviting patrons old and new to experience its unique charm.